I've been an outsider for most of my life, so I understand just how powerful the feeling of acceptance into a group can be. The other thing is that we live in a society of lack -- we're always told what we need to be complete when in most cases, we don't need it at all. When those two are combined -- the need for acceptance, and being told what you lack and need to be happy -- it is the ultimate advertising technique.
And all I can do now is pray for those who don't recognize the danger.
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