The iPod-Killer

I feel that anytime you label something as a "such-and-such-Killer" you've already lost the fight. Instead of advertising your item, what you are doing is expanding the awareness of your competition. What you need to do if you want to win the war against the competition is allude to the competition, but never address it directly. Never call youself an iPod-Killer, because all people will remember is "iPod" and not your product, which is the the flavor of the month MP3 player (or in the case of Sony, not MP3 but proprietary ATRAC format). Sony is now intent on using the PSP to attack Apple's iPod. The Forbes article has at least one inaccuracy, in claiming that the iPod mini holds 5 gigabytes worth of songs when it actually holds 4 gigabytes. Or maybe Forbes knows about something we don't.