Raph Koster (lead on UO, creator of SWG) posted a list of lessons of MMORPGs. Here's an excerpt.
In fact, evil will always be lurking at the edge of the village.
On the other hand, it will never invade.
There are no governments. Thus there are no laws. Instead, there are laws of physics.
I have my own list of laments about MMORPGs. They are in the extended.
Creatures tend to look like other creatures in the world, only bigger and different colors.
You might not be able to kill something, but you can tame it, name it and stick it in a stable.
Even players deemed unkillable can drown in water and lava or be assasinated by a fire field.
Money is infinite, except when it is mimicing a real world economy, which doesn't work.
Weapons dropped by monsters are usually better than any weapon made by players or tradesmen.
Becoming better at something usually involves a dummy and clicking on it until it won't allow you to anymore.
Merchants and Guards are usually stronger than any player, but they stay in town defending the townspeople from the would-be heroes.
People look like other people. If you have the same job, you probably have several twins.
Death is embarassing if you get killed by something weaker than you or if you drown or if you fall off a ledge. Otherwise, death is expected.
People have to obey the laws of physics, but creatures are exempt. They don't drown or take falling damage, and they can appear right in front of you, even if they were previously 100 meters away.
There is always a vast shortage of healers and people who can resurrect the dead, but never a shortage of warriors and assassins.
Mining is an excellent profession, and there are no health risks associated with it.
Unless someone kills you and takes your ore and your pick.
You can only learn a specific number of skills outside your profession.
Getting better at one thing sometimes means getting worse in other things.
Sometimes your skills rise really quickly and then don't rise anymore. But the next day the same thing happens.
You can usually stay in the same area and kill the same things over and over. They always return. And they'll always be there unless someone else is killing them.
Extradimensional travel is possible, but it usually needs a spell and some reagents.
Creatures can hit, slash, punch and kick you, but they rarely ever physically attack any other way.
Even snakes can kick you.
People are always running, unless they are crouching, jumping or swimming.
Pets can be summoned and dismissed on their master's command.
A fisherman with a fishing pole can beat an adventurer armed with weapons to death.
There are a limited number of dances in the world.
Townspeople tend to greet you the same way.
Otherwise they just ignore you.
There are empty stores and shops without people in them, but the door is not locked, nor does it have a for rent sign.
People can cast certain spells standing still, while other spells can be cast while running.
Shouting carries really, really far. As does yelling. As does "Server Announcements".
Theater and plays do not exist.
People never feel cold from the rain or wind. They never feel hot from the heat of the sun, even if they are in a desert, although their water consumption rises. People can walk barefoot and halfnaked in the cold icy lands but not get frostbite.
Fire never rages out of control.
Line of sight only matters for people. Guards, townspeople and creatures can ignore it.
People make more friends in dungeons than in towns.
In town, people only talk about buying and selling things.
In dungeons, people only talk about killing things.
Creatures don't guard their loot. They carry it with them at all times.
Even animals carry money, armor and weapons.
Ships usually have no one at the helm steering it, but it manages to get where it's supposed to go anyway.
Ships never encounter bad weather.
Trees never bear fruit, although fruit exists in the world.
If you're too close to the creature, you are facing the wrong direction.
Flying creatures don't fly vertically to avoid your attacks.
Most creatures will choose to fight you to the death if attacked. Unless they run away.
If they run, you will rarely ever catch them.
There's a life meter for everything. If it doesn't have a life meter, it can't be killed.
People get hurt, but no one ever bleeds.
Death cures all ailments. Except ressurrection sickness.
Once you choose a hairstyle, you can't ever change it.
You never need a haircut.
There are beds, but no one ever sleeps in them.
There are chairs, but no one ever sits on them.
People of a certain race and gender are all the same height.
Your race determines your profession.
There is no advantage or disadvantage for choosing one gender over another.
Everyone starts with no money.
People never age.
Dragons and Gods always return.
Trains do not go "choo-choo", they go "Where the #$@! did that come from?"
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