Last night, kwc and I caught a free preview showing of Battlestar Galactica: Razor, a story that takes place following the Cain story arc with flashbacks as appropriate filling in the gaps between the attack on the Colonies and Galactica.
Unlike a normal movie showing, because this was sponsored by Microsoft, we were subjected to ads from before, during and after the movie. After the movie, we saw ads from Sci-Fi Channel, including some scenes from the upcoming season (starts in 2008?), as well as more extended version footage from the Battlestar Galactica: Razor DVD.
We were subjected to this Microsoft Zune ad twice during the showing:
While I would be perfectly okay with never seeing this ad ever again, I think the ad exemplifies the difference between Microsoft Marketing and Apple Marketing. While Microsoft is more involved with the abstraction of what a music experience is like (in the Zune's case, it's a weird kind of acid trip with dancing pink bunnies), Apple is more concerned with keeping the product on the screen or showing off the features of the device.
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